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In addition to the digital platform, the magazine’s print version was also appropriated with a special campaign that featured three different cover versions, one for each producer. The sound compositions made from the recorded sounds and the archival images have been linked together on a special micro site which was hosted and communicated through Zero İstanbul- İstanbul’s most read city magazine. Dropping adidas Boost in the midsole for superior cushioning and Primeknit in the upper to give the wearer a snug, sock-like fit for long-lasting comfort, you get a classic streetwear look ready to go wherever you take them. Through photos and sounds, we explored those spaces’ audio visual memories by using current technology and brought them back to life. As the literal beginning of photography, the camera obscura provides a juxtaposition that showcases the modern style of urban explorers and. The adidas Originals NMD, though, is tailored for the urban explorer and meant to stand the test of all-day wear. Going beyond layers of history in the city to discover what these memories could inspire and reflect the spirit of the urban explorer, we reclaimed specific abandoned spaces of the city. A glimpse into adidas’ legacy, this utility jacket remains grounded in sports style with its clean design and functionality.
#Nmd urban explorer professional#
The memory of the past was represented by archival images through a professional photo shoot. To represent the future with a highly futuristic sound recording set, three sound artists were selected as the active mediators between the past and future, and collected sounds from selected abandoned places in İstanbul. 3 artists made field recordings on these spaces and turned them into music in their own fashion, bringing the sound back to life through the help of latest technologies Peter Raisanen, NMD, interviews guests who share their journey of tapping into the. The idea of ‘the future should be connected with the past’ was realized through reclaiming selected abandoned spaces which have witnessed amazing memories and have been long forgotten. Exploring and Developing the Right Attitude for Life and Success.
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To express a visual idea that marries the world of sound technology with the world of sound memory. Discover the past.’ by using digital and printed media channels. Variations include NMG ('not my goat'), NMK ('not my koala'), and NMC ('not my camel'). Going beyond layers of history in the city to discover what these memories could inspire and reflect the spirit of the urban explorer, we reclaimed specific abandoned. To develop the NMD story amongst Istanbul streetwear audience through the campaign ‘Reclaim the future. A response to the common online dating query ITYD or 'is that your dog' by cads who pose in photos with dogs that do not belong to them. To develop the NMD story amongst Istanbul streetwear audience through the campaign ‘Reclaim the future.